Brittny Williams

Consumer growth strategist for banks, credit unions, fintechs, and digital financial brands at every stage.

Areas of expertise

Growth strategy
Customer insight and segmentation
Brand and value proposition
Acquisition strategy
Digital onboarding
Lifecycle engagement
Deposit growth
Offer strategy
Partnerships and infrastructure
Marketing measurement

Selected work

Growth Gap Assessment

Where is your growth getting stuck?

Access the top three areas holding your institution back from growth, with a personalized report across 10 growth categories. Complete twenty subjective questions - no data required - from customer knowledge and digital onboarding to deposit strategy and measurement.

Start the assessment Consumer Segmentation

The NAMED Framework

Eight personas covering the lifecycle stages of bank customers, and a closer look at the most overlooked tier in consumer finance.

View framework Signature Methodology

The Relationship Funnel

Account opening is not the finish line. What happens between Day 0 and Day 90 decides whether a customer ever becomes valuable.

View methodology

brit@brittnywilliams.com·LinkedIn